Love Brigade “Defends Their Neighborhood”

In a bid to raise awareness of all locally-owned businesses, Brooklyn-based fashion label Love Brigade is launching its “Defend Your Neighborhood” campaign next week, to include campaigns for each of the three surrounding neighborhoods, “Defend Williamsburg”, “Defend Greenpoint”, and “Defend Bushwick”. Specific custom designs have been issued, with each neighborhood getting its own iconic battle ship graphic to remind us all to put our money where our house is and “Support Our Local Everything”.

In a city filled with corporate-owned chains, locally owned businesses are struggling for survival, and the recent opening of Duane Reade directly across from locally owned 9-year old King’s Pharmacy on Bedford Avenue had an emotional impact on the Owner and Senior Designer of Love Brigade, Alyssa Key. “I have seen this type of thing happen before, in my hometown neighborhood. First it was a Subway, then a Starbucks. Every local competitor had to shut their doors within two years. Our hopes are that we can remind locals to revolt the giants.” Love Brigade is committed and passionate about promoting their community and preserving the integrity of their at-risk neighborhood. Starting April 1st, Love Brigade began offering t-shirts to all local businesses with the messages printed on the front. To truly help their neighboring businesses, Love Brigade will be providing these t-shirts to fellow locally-owned restaurants, coffee shops, bars, clothing boutiques, music stores, and pharmacies at cost and will be encouraging up-sell to the community at large by advertising the items all throughout the three neighborhoods. The Williamsburg community thrives on its originality and unique enterprises, so what better way to remind everyone to support local business than through wearing something with pride? The T-shirts will be available online as well as Love Brigade’s self-branded retail store at 230 Grand Street, Brooklyn, NY 11211.