The stage was set for my first South American fashion show. Other than the setup for a live band on the runway and ads playing from jumbotrons before the show - this seemed just like any other runway event. It is quite remarkable how fashion people all seem to look the same, no matter where you are in the world. And of course, there was the requisite amount of pushing, herding, and standing in line. The main salon (much larger in size than the two runway salons combined) feels more like one of the trade shows La Rural is famous for hosting, than anything I have seen in New York. This led to the event feeling somewhat smaller market, not dissimilar to the up and coming Philly Fashion Week (which I was ever so lucky to model at once upon a time...) Perhaps a trip to Brasil is in order to see if this is just how things are done in South America. Also Interesting is how centralized everything is - with all of the PR seemingly handled by through the fashionweek organization rather than individual PR firms, and without upstart rival shows happening all around town.
Stay tuned for the resulting articles...
Articles are now up for:
Cora Groppo
Evangelina Bomparola
Grupo 134
Hermanos Estebecorena
Maria Vazquez
Varanasi
Vicki Otero
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